Consumers’ weird relationship with insurance…

3 Comments

1. 

   david berry on 24th October 2025 at 12:21 pm

   ok clients always look at cheapest human nature
   I can tell you what the problem is its the Regulator.
   Its no use saying to the client we recommend you take something out , because the Regulator does not want to Insist they do
   Until that changes, and is the main reason for the disaster of a welfare system we have nothing will change.

   If it does Money will not be an object

   Reply
   • 

     Ian McKenna on 26th October 2025 at 4:41 pm

     David, we currently have the FCA more engaged with Protection than they have ever been and they are making it clear that value, based on more than just price, should be the focus adviser’s recommendations.

     Also, I would suggest advisers can encourage clients to look at protection differently By showing them a comparison of quality and price IE value when generating a table of products for consideration.

     Reply
2. 

   Martin O'Connell on 28th October 2025 at 12:56 pm

   I believe that the reason clients want to buy the cheapest is that the profession wants to sell them the cheapest. There are lots of factors that have created that culture but that is the reality. Consumer Duty is helping to move that dial but there is a long way to go.

   Reply