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Life insurance claim stories

Life insurance claim stories

As part of our ongoing efforts to collate and share real-life claim stories from across the industry, this page brings together some of the life insurance claim case studies from insurers and advisers. Given the difficult nature of a life insurance claim, case studies can be hard to come by, so we would encourage as many insurers and advisers to share stories with us as and when they get them. 

Terminal Illness

Pete’s Story

In 2018, aged just 35 Pete was diagnosed with terminal lung cancer and claimed on the terminal illness benefit of his Legal & General life insurance policy (that he’d had in place for 4 years). As Pete says in the video:

“You think you’ll never need it until you get old. Nothing will ever happen to me…”

Further Reading

To find out more about life insurance, follow the links below to some of our most recent articles.

E-Cigarettes and Insurance: Is It Time for a New Perspective?

Explore the evolving landscape of e-cigarettes and insurance in our latest article, “E-Cigarettes and Insurance: Is It Time for a New Perspective?”

SUPPORTING CLIENTS LATER IN LIFE -VITALITY’s UNIQUE APPROACH

This article explores Vitality’s Dementia and FrailCare Cover—an innovative solution that supports clients beyond the term of their Serious Illness Cover. We break down how it works, why it matters, and how it can help address the rising costs of care in later life.

Helping more women see the need for life cover

Empower more women to secure their families’ futures—discover why life insurance is essential for women, the unique challenges they face, and how advisers can help close the protection gap.

Family income benefit: The overlooked protection solution

Discover why Family Income Benefit (FIB) is an overlooked yet essential protection solution for clients with dependants. Learn how FIB replaces lost income and complements mortgage cover for real financial security.

Week 2 – The danger of saying it’s ‘not mandatory’ (10-Week Mistake Series)

Learn how clear, confident language and strong firm culture can improve client outcomes and protection conversion rates.

Week 1 – The cost of bringing protection up too late (10-Week Mistake Series)

Learn practical strategies to frame protection as an essential part of financial planning, reduce cancellations, and boost conversion rates.

The above stories are prime examples of scenarios that happen within the protection industry on a daily basis. Providers want to pay claims, indeed no insurer will decline a valid claim and they want to support their customers. There is now an abundance of claims statistics made available by providers. These, combined with claims stories from real life claimants, can paint a powerful picture. If the industry as a whole is able to produce more stories like these we can go a long way to changing the views of consumers and give more confidence in the products that can literally be a lifeline in the direst of circumstances.

If insurers/advisers/service providers have any other added value benefit claim videos they would like us to share via this page please get in contact here.

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