We are all advising in the wrong order

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1. 

   Daniel Hill on 25th June 2025 at 4:05 pm

   All protection is “lack of Income” Protection – it’s just the trigger for a payout is different. if you frame it in this way (even to yourself), you’re much more likely to uncover where the client’s real pain points are and when you present your solution, you should find it much easier to explain what the problem each plan fixes, and get them to buy in.

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